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Product and visual identity
Product design and visual identity for «Compartidos», a startup that sought to make life easier for separated parents with children in common.
Rol
UX / UI Project lead
Equipo
Only me
Duration
Jan - Apr 2019
Client
Compartidos
Sevillian startup whose purpose was to solve the problems of separated parents with children in common through a management app.
Product
Common calendar
Android & IOS app to manage custody calendars, visits and common tasks of parents such as shopping, homework, after-school classes...
Product and visual identity
Problem
Create a product that is both useful and friendly for managing a process that is not pretty at base. A platform that facilitates necessary daily communication and provides reliable traceability of it.
Users
"Parents at the center", the users would be separated mothers and fathers who would like to manage both the custody calendar and the shared obligations of parenting on a day-to-day basis, always looking out for the interests of the children.
Process
The design process began with meetings and engagements with the client to understand the problem they were looking to solve, which led to the initial concept of the visual id project and low-fi wireframes and high-fi prototypes and app interactions.
The project did not finally reach the market; Despite this, the opportunity to work on a product from the idea to its final development was enriching.
User feedback in decision making and the active participation of the development team shaped a product that solved the initial problem in form and functionality.
